Joe VanDette

Joe VanDette leads National Vision's Marketing function, spearheading go-to-market brand strategy, CRM, advertising and media, digital marketing, e-commerce, research and consumer insights.

Joe brings more than 20 years of experience leading marketing efforts for retail chains. He most recently served as Chief Marketing and Digital Executive for Smart & Final, a chain of grocery warehouse stores, where he led business transformation and customer engagement and used data-driven strategies to achieve exponential growth in brand awareness and e-commerce business. Previously, Joe held various leadership roles in marketing, strategy and consumer analytics for Toys "R" Us.

Joe studied at Pennsylvania State University, where he obtained a B.S. in Management Science and Information Systems.