Alex Wilkes

Alex Wilkes joined National Vision as President in August 2024 and became Chief Executive Officer in August 2025. As CEO, he leads the company’s enterprise-wide strategy, growth and transformation efforts, focused on delivering long-term shareholder value by enhancing the customer and patient experience. With more than a decade of leadership in the eye care industry, Alex brings a strong track record of accelerating performance, operational excellence and developing strategies that position brands for sustained success.

Previously, Alex served as President, Americas at CooperVision, a global leader in contact lenses. Prior to this, he spent more than a decade at EssilorLuxottica, a leading global eyewear company, most recently as Senior Vice President and General Manager of Pearle Vision, where he spearheaded the expansion of one of the largest franchises in the vision care industry, and as Vice President of Vision Care for LensCrafters. Alex’s early career as a management consultant included roles with Accenture and Deloitte.

Alex holds a B.A. in Economics from the University of Iowa.